What I'm talking about is 'craftworks.' Yeah, I made the word up. I thought it'd be kitchy and cute. Boy, was I ever wrong. Many a time I'd say the business name to people, they'd get a glazed over look, and simply respond, 'Ok.' Didn't make me feel that great. In addition, 'craftworks' was a bit of a tongue twister. So, here I am at the brink of a new chapter.
At the beginning of this week I have officially given the business its new name!