A majority of them deal with unique designs. So, an example of one is a local high school sports team. You may be wondering how I design said hats. Well, it's actually quite simple.
I use a program called Knit Design Studio by Savannah Winds Studio. The program is free, so if you're a knitter you can definitely download it and use it yourself! It does have a couple set backs, but this is not the post for that.
The first hats I did I had to do free style. The purchaser gave me artistic reign over the design, so I had a bit of fun. It was for a local sports team that didn't have a whole lot of visuals online for me to follow. The mascot design on the school's homepage was too complex for a child's hat, too. I ran with it. Here is one of the designs I used.
Another design I've had the privileged of doing is for a small business. In this case they already had a business design, so I did my best to follow it. I think it turned out pretty well! The top is the original and the bottom is my design using the Knit Design studio.